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「凉方 LF-Herbify」是一家致力于打造年轻人喜欢的草本功能性软糖品牌,带来耳目一新的“国人养生新指南”,通过草本摄取变得身心健康、愉悦轻松。

「凉方 LF-Herbify」想要重新定义中国草本,打造东方生活美学。

我们在为凉方进行包装设计中,也考虑了产品的特性特点,如何将传统的元素与现代的设计语言进行结合是我们思考的部分。两款产品,辅助睡眠的好梦糖和提神醒脑的热血糖,我们主要从“氛围”和“属性”入手,通过氛围结合和自身属性的特点去进行特点提炼与设计。


"Liangfang LF-Herbify" is a brand dedicated to creating herbal functional gummies that young people like. It brings a refreshing "new guide to Chinese people's health care". Through herbal ingestion, you can become physically and mentally healthy, happy and relaxed.

"Liangfang LF-Herbify" wants to redefine Chinese herbs and create oriental life aesthetics.

In the packaging design for Liangfang, we also considered the characteristics of the product. How to combine traditional elements with modern design language is part of our thinking. For the two products, Good Dream Candy to assist sleep and Hot Blood Sugar to refresh the mind, we mainly start with "atmosphere" and "attributes", and carry out feature extraction and design through the combination of atmosphere and the characteristics of their own attributes.