nesia is a clothing, home and outdoor lifestyle brand. Everyone is an isolated island living in the city, and individual islands can be connected to form an archipelago, seemingly independent but connected to each other. Branded clothing consists of two halves that users can buy in multiple colors or exchange with others. Based on this concept, we took the island connection as the core design concept and integrated it into the packaging design, hoping to help people harmoniously integrate into outdoor life in an interesting way and become urban islanders. We used the brand logo shape, designed it as a map, and each box is an islander orientation map. We designed two drawer boxes, left and right, so that the packaging can be reused and accumulated into a wardrobe.
nesia 服饰包装
nesia Cloth
nesia是一个服饰家居户外生活品牌。每个人是生活在都市中的孤岛，个体岛屿能连成一片群岛，看似独立却互相连接。品牌服装由两半组成，用户可购买多种颜色或与他人交换。基于这样的理念，我们以岛屿连接为设计核心概念融入到了包装设计中，希望用有趣方式帮助人们和谐融入户外生活，成为都市岛民。我们使用品牌标志形状，将其设计成地图，每个包装盒都是岛民定位地图。我们设计了左右两种抽屉盒子，使包装可复用并累积成衣柜。
The design purpose of Nicelab-Studio is to "create unlimited possibilities in a limited space", to explore more information transmission methods such as brand design, packaging design, graphic design, etc., so that functional design has more visual attributes and better reflects commercial value.
NiceLab-Studio 的设计宗旨在于“在有限空间内去创造无限的可能”，探索品牌设计包装设计平面设计等更多的信息传递手段，让功能型设计更具备视觉属性的同时更好的体现商业价值。