nesia 服饰包装
nesia Cloth

nesia is a clothing, home and outdoor lifestyle brand. Everyone is an isolated island living in the city, and individual islands can be connected to form an archipelago, seemingly independent but connected to each other. Branded clothing consists of two halves that users can buy in multiple colors or exchange with others. Based on this concept, we took the island connection as the core design concept and integrated it into the packaging design, hoping to help people harmoniously integrate into outdoor life in an interesting way and become urban islanders. We used the brand logo shape, designed it as a map, and each box is an islander orientation map. We designed two drawer boxes, left and right, so that the packaging can be reused and accumulated into a wardrobe.