吉茶说
Cheer Tea
CHEER TEA吉茶说尝试用一种新鲜的方式进入夏日饮料货架,他们决定用茶底+果汁的形式给顾客带来一种特殊的味觉体验,与果味茶饮品、纯果汁饮品等以一种元素为主打的饮料产生区别。因此我们为他们设计了一套鲜明的图型语言，用以凸显果汁与茶的混合感。以水果落入茶饮中为主要表达意象，并且在水果造型上使用了统一感强的造型语言，使用切线来表达圆形。

整个系列包含两种口味，茉莉油柑和蜜桃芭乐。

CHEER TEA said that they tried to enter the summer beverage shelf in a fresh way. They decided to bring a special taste experience to customers in the form of tea base + juice, which is the same as fruit-flavored tea drinks and pure juice drinks. This element makes a difference in the drink that is the mainstay.So we designed a clear graphic language for them to highlight the blend of juice and tea.The main imagery is the fruit falling into the tea, and the fruit shape has a strong sense of unity in the shape language, using tangent to express the circle.

The whole series contains two flavors, Jasmine Oil Orange and Peach Guava.